About the
project

Category
Class Creation & Presentation Design
Tags
Presentation Design, Course Development, Teaching
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Target Marketing Class Creation & Presentation Design

While a Visual Communication Design Instructor at Texas State Technical College, I developed ARTC 1310 Design Concepts, a course designed to introduce students to the core processes and principles of graphic design. Through engaging lectures, interactive presentations, and hands-on assignments, this course provides a structured approach to cultivating creativity and applying design fundamentals.

To complement the course, I also created the Target Market Presentation, an instructional tool that helps students understand how to design with a specific audience in mind. This presentation encourages students to think critically about audience needs and preferences, reinforcing the importance of targeted, effective communication in design.

Understanding Your Audience

This course equips students with a comprehensive skill set for approaching design with creativity, strategy, and clarity, preparing them for real-world design challenges.