About the
project
For Golden’s Book Exchange in Waco, TX, I designed branding elements, including a website, logo, and basic collateral. The logo captures the essence of this beloved used bookstore, combining a charming script with a typewriter-style font set inside a bookmark shape, using navy and orange to give it a nostalgic yet inviting feel. Golden’s offers an extensive variety of genres, from mysteries and romance to vinyl records and graphic novels. My designs aimed to reflect the warm, welcoming atmosphere that makes Golden’s a go-to spot for book lovers across Central Texas.
Waco’s Beloved Bookstore
Golden’s Book Exchange is the kind of spot where you can lose track of time. My goal with their branding was to create that same sense of warmth and nostalgia, fonts, colors, and graphics that say ‘come in, stay awhile, and find your next favorite read.
